Imagine a vacation that actually improves the destination. Responsible tourism is essential, not only for the longevity of tourism stakeholders, but also to protect the ecosystem services of some of the world’s most valued areas. We are in danger of loving our favorite places to death.
Being sustainable makes good business sense. And customers expect it.
Data Source: Center for Responsible Travel
Contact Project Azul Verde to improve your community or organization with responsible tourism:
Imagine a vacation that improves the destination
Connect responsible travelers with sustainable activities, lodging, and local businesses
Propel your sustainability story with details and substance
Explain to your customers and investors how sustainability improves their experience of your product, service, or destination
Gain insights with a comparative analysis of your peers and competitors
Use relevant standards, learn and implement best practices, pinpoint improvement opportunities
Identify risks and opportunities, engage stakeholders, and implement action plans, while tracking and reporting progress to maintain momentum
Calculate your environmental footprint, develop a strategy to reduce resource use, set targets, track improvements
Catalog your destination’s flora/fauna to attract hikers, naturalists, botanists, bird watchers
About Responsible Tourism:
Tourism provides significant economic benefits. Local economies generate billions of dollars from beach goers, dive tourists, recreational fishing, restaurants, and hotels. For many Caribbean countries, tourism generates half of their GDP. The jobs and livelihoods of a significant portion of the workforce rely directly on healthy ecosystems—it’s the natural “capital” for the tourism sector that attracts visitors.
As one of world’s leading employment sectors, responsible tourism is a transformative force. It has the power to revitalize local communities and economies, create jobs and keep tourism dollars within destinations, safeguard cultural heritage, and preserve destinations for generations to come. Maintaining destination quality and competitiveness is essential for long-term tourism industry survival. Impacts from tourism can be reduced by raising awareness and changing behavior among business owners, tourists, and tourism industry workers.
Benefits: How does sustainability provide new opportunities for revenue?
- Companies that have sustainable business cultures outperform those that do not. They attract better staff, establish reliable supply chains, avoid costly controversies with communities, engage in more innovations, and focus on long-term strategy.
- Working for a bigger cause excites employees and increases employee retention.
- Leading companies drive innovation and inspire new business models, products, and services—factors that determine future winners and losers in the marketplace.
- Being green not only saves money, it also creates new revenue by attracting customers who care about a company’s environmental footprint.
- Energy efficiency projects have an ROI of ~2.79 years (such as updating light bulbs, HVAC systems)
The Case for Responsible Travel
Sustainable Companies Significantly Outperform Financially
Blue Certified & Ocean First Institute
Sustainable Travel International
Tourism and Recreation Value of Corals
Tourism’s Impact on Reefs (UNEP)
Guide to Good Practices for Sustainable Lodging Businesses in Marine-Coastal Ecosystems